The primary goal of this project was to create an app that simplifies and adds fun to the process of gift-giving. It focuses on collecting the necessary information to craft personalized gift recommendations—including wrapping suggestions and ways to add a personal touch. I contributed to this project as a Junior Designer, under the guidance of Sebastian Pertuz.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features like autofill and error validation.